Ever watched enviously at television ads on shampoo? Those which features shampoo models with nice, sleek hair? Alas, we all know that their hair are fake and not every strand really falls at the same angle, like what happens in the advertisement.

The good news is, I had recently tried a type of hair treatment which might just do the trick. It is not my first time trying hair treatments, so I know my way around one. But this one is a little more different and worth recommending. It comes in a gold-colored tube and even the content has a touch of gold to it. Hence, our main character of today: Asience.

Asience is a hair care brand created under Kao Corporation, which is a Japanese company. It aims to create hair products especially designed for Asian hair. For your information, Asian hair is rounder, thicker and straighter than Caucasian hair. Asian hair also has more cuticle layers and sharper slants in every cuticle layer. This causes Asian hair to be susceptible to various damages, such as constant blow-drying, UV rays, chemical treatments and so on.

How do you know that your hair is supple or brittle?

According to Asience’s homepage, they show video explanations on how they conduct experiments to determine the brittleness of hair. The result is based on bouncy hair movement and also the presence of marks after untying hair. Brittle hair tangles easy and does not sway smoothly. Brittle hair also has marks on it after being untied. This is a huge contrast to healthy hair, which has considerably less marks, due to its denser and suppler core.

Asience’s restoration of 18-MEA

What is 18-MEA? It’s full name is methyl eicosanoic acid. It can be found on the outer layer of our hair and functions to protect our hair and gives hair its smoothness and shine. 18-MEA is able to attach itself to damaged areas of our hair strand and restores the damaged surface.

Asience focuses on the regenerating technology of 18-MEA. It simply means that the hair care products launched under Asience aids in regenerating the amount of 18-MEA found on our hair’s outer layer. By restoring the amount of 18-MEA from time to time, our hair will no longer look dull and lifeless. Sounds exciting? Here’s more good news: Asience products boasts a formula which consists ingredients such as pearl, Korean ginseng, soybean essence, camellia oil essence and eucalyptus essence! In short, the formula uses natural ingredients (No wonder it smells fragrant),which aids in restoring hair vitality. Here is a little information that I had extracted from Asience’s homepage:

• Pearl and Soybean essence (Repair)
• Korean Ginseng and Camellia Oil essence (Moisturize)
• Eucalyptus essence (Protect)

My Experience

I get to know this product through a magazine and although i was amazed at the technology used. I happened to come across it during one of my “excursions” to a retail pharmacy (It’s recently getting more or less like a weekly trip. Well, rummaging through the shelves of retail pharmacies is always one of my bad habits). In the end, I only got myself the hair treatment, the full range consists of the usual shampoo, conditioner and so on which I suppose was out of stock in my area. The tube of hair treatment costs me around RM 27 (Approx. 7.50 USD).

Another thing I should mention is that, Asience hair care products are made in Japan and not under-licensed in Thailand or Indonesia. I don’t know how important that fact is to most consumers, but then it’s a little relief for me to know that the tube of hair treatment I am holding is made under stringent quality control (Or am i just a little too bias?).

Personal experience: I followed to instructions on the back (apply to hair, leave on for 3 minutes, rinse off). I am very happy to announce that my hair is not only much sleeker and smoother, but also straighter! Somehow, my hair appears “heavier” at the ends, which leads to my hair looking a lot less “fluffier”. The number of fly-away hair reduced a little and on the shine scale, my hair’s shininess increased a tad (maybe 0.5-1.0 times?). The most significant improvement is how my hair felt when I ran my fingers through it. It is softer to touch and my hair feels a whole lot lighter. Although I can’t really say much about the bounciness part, since I had only used it once, but I dare to vouch that my hair condition will change for the better in weeks to come. Here are some before and after photos:

As a side note, the hair treatment can be used at a frequency of 2-3 times weekly, or even up to daily usage, depending on hair condition. For those who crave for soft and supple hair, Asience is definitely the brand that I strongly recommend. Experience it for yourself and if possible, do share your experiences with us! I would really love to know the effects of Asience on different types of hair.