I finally found out the secret to some people earning thousands in a website. I’ve been receiving too many advices about writing a good post to drive more traffic into the website and money will come after that. In Google AdSense Marketing, writing a good post and drive more traffic can be metaphor as making the foundation for a cake. Important as it may be, it’s the icing above the cake that translates the taste, in this case, translates the money.

As a publisher, knowing all about publishing advertisements is not enough. Any publisher knows how to publish advertisement but how many publishers actually learn how to advertise? In other words, knowing everything about AdSense Marketing will only make you an average publisher, to be a successful publisher you need to know Adwords Advertising as well.

To do that, you’ll have to study more in-depth about the subject and use it’s tools. One of the most useful tools I’ve came across is Google Adwords Keyword Tools. This tells you detailed information about Keywords Bid Prices, Advertiser Competition and Search Volumes. These are all vital information to improve AdSense Marketing.

In case you don’t know, your AdSense pay per click is based on the prices bid on keywords (that generates relevant ads). I’ve seen people talk about their earning/click ratio and after the calculation, they’ve got only 8 cents/click average, some got only 3 cents per click. This is because they have knowing or unknowingly targeted the low paying keywords. With this average they will need 3 thousand clicks to reach the minimum AdSense payout! How long would that take?

I’ve also seen people creating many small niche websites all for the sake of targeting the high paying keywords and get paid quickly. Even though I doubt that they have the knowledge in that subject, they still learn profitable amount doing exactly that.

Google certainly did not tell you to earn money that way because all these High Paying Keyword AdSense Marketing begs the question,
Will the content quality be compromised when publishers target high paying keywords to earn a living?

I’m not saying publishers should not target high paying keywords or stop working on a website because the niche has low keyword bids. As far as I am concerned, I build websites to generate traffic, income from AdSense Marketing is just a reward after all the hard work. However, this does not stop me from being savvy and to target high paying keywords whenever I write an article.

Before I end the article I’d like to share some of these massively high paying keywords with you guys.

High Paying Keywords

1. Mesothelioma
2. Credit Card
3. Chicago Personal Injury Lawyer
4. Insurance

All these keywords have CPC (Cost per Click) bids as high as 10 bucks, if not more. Don’t worry if these keywords do not suit your website. I’m almost certain that there’re high paying keywords for every niche in the market.

Search Engine Optimization (SEO) vs Returning Visitors has been a debate ever since the introduction of SEO. Some say, “as long as I have SEO provides traffic that generates revenue, I am happy”. Some say, “generating revenue while not retaining returning visitors is not the main point of a blog/website”. So what’s the fuss about Search Engine Optimization vs Returning Visitors?

Search Engine Optimization (SEO)

What is SEO? Search Engine Optimization, like the name suggests, is basically improving the traffic of a website from search engines. Usually SEO is very closely attached with Google ranking*. Usually webmasters optimize their websites in such a way that search engines like Google or Yahoo can pick up the web content according to the targeted keywords used in the website. If that is done properly, chances that the website would appear earlier in Google or Yahoo search is much higher.

When a website is comes out earlier in any search engine, it can be said that the website has a higher Google Ranking than any other web pages of the same keyword. That way users who search for that particular keyword would enter your website much easier compared to other websites that comes out later in the search.

As a result, SEO works to improve traffic of your website. So, more traffic to your website but traffic does not guarantee returning visitors.

Applying SEO requires a lot of energy to for research. Hiring people to do SEO for you also costs a bomb.

Returning Visitors

Instead of optimizing your website for search engines to attract new visitors. How about optimizing it for returning visitors? There are numerous ways of approach to keeping your visitors. The very best way to have unique, quality posts. You can even organize activities, in your website … like rating something, a poll, some community thing like Facebook. There are just too many ways, however, the aim is to make your visitors coming back for more.

The only downfall for this method is you need some serious web programming language to pull it off. Do note that keeping visitors does not mean you have to target some particular keywords to make them come back.

What’s the fuss?

Of course, having both SEO and keeping returning visitors would be great. But we’re talking about SEO vs Returning visitors, which comes first?

Returning visitors actually understands your website. They have been to your website a couple of times and are actually interested in the articles you published. They would also provide some entertainment in your website if they have the time. Securing returning visitors also means having constant visitors throughout the month without looking at a disappointing low visitors during some days. However, returning visitors are the hardest to obtain, good content is a must to attract new visitors to come back.

Unlike returning visitors, new visitors come and go. Apart from SEO, new visitors can also be obtained by a little promotion of your website from other forums or some community websites like facebook, but this does not mean that they will stay for long. New visitors also tend to bounce* away very quickly if the site content does not matter to him/her. However, if adsense* or other advertising champaign is relevant, you might even earn some good bucks from there.

So which is better? You want entertainment in your website and constant visitors per month? Or do you prefer the cold hard cash but varying visitors per month? It’s all about your own preference. Of course, you can choose to do both, but do keep in mind that doing both requires time and commitment.

*Google Ranking – A method Google use to rank a website. Go search for Google Toolbar and install it in your browser, you will be able to see website’s ranking from the toolbar.

*Adsense – An advertising method Google and many webmasters use to earn money.

*Bounce – Visitors that enters only 1 page of your website and leave after that is called bounce away. In Google Analytics, it’s called “bounce rate”.